PAVIN DANIEL

Search Engine Optimization will help boost the performance of your website and improve its ranking on the internet so that it appears on the first page of the search results. One of the most important aspects to consider in the search engine optimization is the image optimization. A good SEO strategy involves incorporating images so that they are relevant to the content and also speak volumes to the audience. Given below are a few basic tips which would help you to optimize the images for your SEO campaign. Use page-relevant and unique images Images capture the attention of the users much faster than the content that is available. A good and unique image can grab the attention of the reader, while leaving a lasting impression in their minds. Make sure that your images appeal to the audience on an emotional level, so as to keep them engaged in your content. If you are promoting service or product, then it is best to take a photo yourself which is specific to your company and u...

SEO is an integral part of digital marketing. Web entrepreneurs realize the importance and vitality of using SEO to help grow their business online. However, they are a lot of myths and misconceptions that people have about SEO which can be seen as a major setback. Some of these myths are downright hilarious, whereas others can have a negative impact on your business. Given below are some of the few SEO myths which should be debunked right away. Myth 1. Google Optimization means you’re covered for all search engines One of the biggest myths about SEO is that optimizing your site for Google alone can help you boost your search engine optimization. Studies reveal that google search comprises more than 60% of the search market, but Bing’s share is also steadily improving. Surprisingly, Bing does not value backlinks as much as Google does; it ranks sites based on the engagement of the users, social signals and the click-through rates. So if you want to target 100% of web traffi...

Websites can be compromised anytime. After launching your website, you would take all the necessary steps to ensure its success, but might likely forget about one crucial thing: website security. Cyber-attacks are on the rise now, so you should be more vigilant online because it can damage your reputation and will also discourage visitors from coming back. All this can be prevented if you took effective measures to secure your website. Today, we will discuss some basics of website security to make sure that your site does not fall prey to a cyber-attack. What is website security and why do we need it? Website security is a measure or application taken to ensure that your website data is not exposed to cybercriminals and to prevent the exploitation of the website in every way possible. The websites of businesses and enterprises are always highly vulnerable; therefore, securing your site is necessary.   One of the primary reasons why you need website security is that h...

With the growth in digital technology, businesses are also looking to grow their business online. It has almost become an essential part in the marketing of every business. Being familiar with the tactic of SEO comes with a lot benefits. SEO stands for Search Engine Optimization and it is a method of making changes to a website in a way which will help it rank in search results when users search for a specific word or phrase. In this post, we will discuss the key benefits of SEO and how it affects our business. SEO helps in bringing quality traffic SEO thrives a lot due to its inbound marketing strategy. In the old days, outbound marketing strategies were used, that is you would have to reach out to customers whether they want to hear you or not. However, using inbound marketing, the audience will reach out to you when they want information, thereby making the whole marketing customer-friendly. This method is much more convenient for the customers and also helps in m...

Business websites primarily prioritize reaching the top spot in the online world with their content. They strive for visibility online so as to grow their business substantially. This will improve the exposure of their company, establish them as an authoritative figure in the industry and deliver the right kind of content you really want to see. Now the question arises: Why has your website not achieved the top rank yet? This question bugs website owners ranging from small business to billion-dollar business conglomerates. There is not a concrete or full-proof solution to this problem; we can give you an insight into why your website is not ranking as high as you thought it would.   Poor use of keywords Sometimes, your keyword may not exactly mean what it is supposed to mean. Ample research must be done into determining which keywords are the aptest for your online content. You can seriously end up hurting your business if you get the keyword wrong. It is alway...

There’s no denying the fact that kids these days are always glued to their phones. I have more often than not seen kindergarten children playing cool games on their parents’ smartphones like pros. After witnessing such a boom in the usage of smartphones and technology, one question arises: Are people these days really tech-savvy or are they just addicted to technology? Being tech-savvy can easily be misconstrued as being tech dependent.  The overwhelming use of technology can be attributed to the fact that more than 90% of people in advanced countries belonging to the age groups between 18 and 34 owned smartphones. The subtle difference between being tech-savvy and tech-dependent Unfortunately, our current generation is increasingly tech-dependent. The best ways to determine this is by taking away the WiFi connection of these kids and see them confused in frustration. This is the behavioural symptom of a tech-dependent person. The tech-obsessed generation grew up i...

  In simple terms, a backlink is a link that one website gets from another website. They are sometimes even called “inbound links” or “incoming links”. Serving the purpose of the “vote of confidence”, backlinks are essentially valuable for SEO. Multiple factors are considered by the search engines to calculate rankings while displaying the search results. If many sites are linking to the same webpage or website, then the search engine can easily conclude that the content is worth linking to and hence will surface more in the search engine results page. Therefore, earning these backlinks can definitely have a positive effect on the site’s ranking and search visibility. One thing to keep in mind is that backlinks should be naturals, which means the website must avoid using artificial ways to create backlinks for their own websites. It is important to understand that the quality of the links is way more important than t...