How To Optimize Your Images For SEO?




Search Engine Optimization will help boost the performance of your website and improve its ranking on the internet so that it appears on the first page of the search results. One of the most important aspects to consider in the search engine optimization is the image optimization. A good SEO strategy involves incorporating images so that they are relevant to the content and also speak volumes to the audience. Given below are a few basic tips which would help you to optimize the images for your SEO campaign.
Use page-relevant and unique images
Images capture the attention of the users much faster than the content that is available. A good and unique image can grab the attention of the reader, while leaving a lasting impression in their minds. Make sure that your images appeal to the audience on an emotional level, so as to keep them engaged in your content. If you are promoting service or product, then it is best to take a photo yourself which is specific to your company and use that instead.
High quality format of images
Search engines usually opt for high-resolution images and high-quality content. Images with poor resolution and incorrectly formatted will appear distorted and grainy on smart devices. It is advisable to use the JPEG format which will provide the best quality and the smallest file size. Only use GIFs for thumbnails and decorative images. PNGs are a can be used instead of JPEGs and GIF for simple decorative images due to their small size.

The size of your image file should be reduced


Reducing the size of your image is necessary if you want to increase the page speed of your website. Pages that take long to load are often left by visitors who are in need of immediate solution. It is better to use a smaller or high resolution image of your product and give visitors the option to view an enlarged image. Some tools for optimizing images are kraken.io , ImageOptim and JPEG-Optimizer.
Add Alt text to the images

Adding Alt texts to your images will be used by the blind, health care attendants to provide more accessibility to the physically challenged. Filling out the alt text accurately offers to help the users understand your content
These alt texts also help your users to make your content more relevant and can help web crawlers better understand your images.
Conclusion
It is a difficult task to appear on the first page of your search engine results, but when the right effort is put, everything pays back well. You need to do everything possible to help your website rank higher and image optimization is also an important part of it. You have to ensure that your images are optimized for user experience and search.
Here at Three Seas Infologics, we provide digital marketing services in Trivandrum/Kerala. According to our many satisfied clients, we are a thriving SEO digital marketing company in Technopark, which provides SEO services in Trivandrum/Kerala.

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