Why Isn’t Your Website Ranking?



Business websites primarily prioritize reaching the top spot in the online world with their content. They strive for visibility online so as to grow their business substantially. This will improve the exposure of their company, establish them as an authoritative figure in the industry and deliver the right kind of content you really want to see.
Now the question arises: Why has your website not achieved the top rank yet? This question bugs website owners ranging from small business to billion-dollar business conglomerates. There is not a concrete or full-proof solution to this problem; we can give you an insight into why your website is not ranking as high as you thought it would.

 Poor use of keywords
Sometimes, your keyword may not exactly mean what it is supposed to mean. Ample research must be done into determining which keywords are the aptest for your online content. You can seriously end up hurting your business if you get the keyword wrong. It is always wise to choose keywords that best describe what your content is about.
Overstuffing your content with a certain keyword can cause damage to your rankings as well. Google does not entertain hogging of excessive keywords and the algorithm will detect it right away.

Insufficient investment of time
Good things take time, and the same is applicable to an effective search engine optimization as well. A lot of time needs to be put into research, creation and implementation of a new strategy too. Studies say that, in general, it takes from four months to a year to start seeing improvements in your rankings from the time it was implemented. Simply put, time is the key in SEO. It gets difficult if you are a person whose patience wears thin quickly.

Your website design hasn’t considered every SEO angle
Perhaps your website is visually appealing and pleasant to the eyes, but Google may not be viewing it the same way as we do. It is very likely that your website design did not take into account every SEO angle it had to offer. Most often duplicate or insufficient content on your website is a major setback. If the navigation confuses the users, then it is a drawback as well. Incomplete meta tags, alt tags and schema markup can also affect your website rankings drastically. The blogs or content may not be continually refreshed or updated in your website.

Google has penalized you
In the past, if your website had excellent rankings and somehow dropped drastically in the present, then it may be due to Google’s penalty. A Manual Action Penalty issued by Google can totally remove your website from its search results page. It is advisable to start correcting the issues by checking the Google Manual Actions report.
Google may penalize you if it senses out that you have a hacked site or you are a spammer. The presence of unnatural links in your websites can also give rise to the same problems. Sparse content with little to no value can also make the search engine penalize you. Keyword stuffing is a bad issue as well.

Your competitor is doing better
SEO is a highly competitive field. You are not launching your site in vacuum. Basically every business website wants to end up on the first page of the search results. Better SEO and quality content is bound to generate more traffic and followers. This always needs to be kept in mind. Maybe your competitor is doing something better than you – it might be their good SEO tactics or intriguing content or both. You have to level up and surpass their standards if you are keen on leaving a mark behind.

Conclusion
In all honesty, search engine optimization is not a cakewalk. A lot of research and effort need to be put to achieve the desired results. Website owners need to be patient and should focus more on analyzing why their site is not reaching the top spot. Later on, they should work on fixing these problems.
Here at Three Seas Infologics, we provide digital marketing services in Trivandrum/Kerala. According to our many satisfied clients, we are a thriving SEO digital marketing company in Technopark, which provides SEO services in Trivandrum/Kerala.








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