What Is A Backlink?



 
In simple terms, a backlink is a link that one website gets from another website. They are sometimes even called “inbound links” or “incoming links”. Serving the purpose of the “vote of confidence”, backlinks are essentially valuable for SEO. Multiple factors are considered by the search engines to calculate rankings while displaying the search results. If many sites are linking to the same webpage or website, then the search engine can easily conclude that the content is worth linking to and hence will surface more in the search engine results page. Therefore, earning these backlinks can definitely have a positive effect on the site’s ranking and search visibility.
One thing to keep in mind is that backlinks should be naturals, which means the website must avoid using artificial ways to create backlinks for their own websites. It is important to understand that the quality of the links is way more important than the quantity.

Examples of backlinks

Let us walk you through a couple of scenarios that emphasize on the need of backlinks.
Example 1: A restaurant called GoodFood has a website which gets a backlink from another website of a popular food blogger. This backlink is quite valuable, relevant and is rightly earned by the GoodFood website. So basically, backlinks are conversations among websites.
Due to such importance of backlinks, a lot of malpractices are also followed by website owners to earn backlinks. Purchasing backlinks, link exchange networks and selling backlinks can fire back at you as Google usually penalize and deindex such websites.


 
Example 2: Blogger A writes a great article regarding a movie. Another blogger, B, does not agree with A’s article and writes about it in another article of a popular online website. B links to A’s article so that the readers can judge them better. A gets a valuable backlink. B’s article goes viral and many other websites link to B’s article.  Even though A has only received on the backlink from B, the value of A’s backlink has increased tremendously because of B’s popularity and increased number of backlinks earned.
Therefore, it is considered more valuable when a web page is linked by many other web pages on a similar topic.  
How to earn and give backlinks?
 

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Earning backlinks is essential for off-site websites. The process where you obtain these links is called link building. Inherently, some backlinks are considered more valuable than others. When trust-worthy and high-authority sites give you followed backlinks, then it is considered the most desirable backlink to earn. The backlinks from potentially spam websites, however, reduce your chances to be seen dominantly.
Giving backlinks and the links you create can also differ in value. When you link out to an external site, keep in mind that factors such as  the external page’s authority, content,  search engine accessibility, the anchor text used, choosing to follow or nofollow the link and the meta tags used can have a great impact on your site.

Conclusion
Good things take time, so do earning backlinks. Webpages are connected to each other using links. Each link that is connected to a new page adds to the overall growth of the web. Backlinks are not only useful in forming high-authority and visibility, but also for the overall growth of the world wide web.
Here at Three Seas Infologics, we provide digital marketing services in Trivandrum/Kerala. According to our many satisfied clients, we are a thriving SEO digital marketing company in Technopark, which provides SEO services in Trivandrum/Kerala.



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