PAVIN DANIEL

What is a search engine and how is its privacy important? A search engine is a web based tool, which is mainly accessible through the internet and provides the users with a list of results that matches their query.   The best example of a search engine is Google. Search engines are our modern day knights in shining armor. From helping kids solve homework, to letting people look for the nearest hospital and to helping you download your favorite songs - the search engine does it all. Google, is unquestionably the best search engine out there, so much so that the phrase “to google something” is synonymous to looking something up on the internet. Let us talk about search engine privacy. Suppose you strike up a conversation with a stranger; you wouldn’t mind sharing your first name with him, but will sure as hell be hesitant to give him your address, bank details, or other personal information. Believe it or not, you nee...

Introduction If you work in digital marketing, then you must have come across a few websites that were terrible to work with. It is that dreadful moment when you start your work for a new website and then the site’s inability to perform hits you right in the face. This website may contain content that was added to the website without proper thought or attention. Yes, such websites do exist, and you should be able to adapt a better SEO strategy to “save” them. A poorly performing website can suck your time, resource, budget and motivation. It is, therefore, necessary to do justice to the project in hand by making a sure-fire plan.   How to analyze the website? The first and foremost step to take is to focus on the customer and help them achieve their objective. Additionally, analyze the situation and gather as much data about the website as possible, so that you can plan ahead.   You can then fix the broken content, make some technical updat...

SEO and content marketing are two peas in a pod, as they go hand-in-hand in the digital marketing world. First off, SEO is a technical process which is primarily used to increase the traffic and the number of visitors to your website. Content Marketing, on the other hand, emphasizes on creating valuable and relevant content which would lead to a profitable customer or client action. In a nutshell, SEO without content marketing is a cricket bat without a ball! SEO is planned around content marketing, as every website absolutely needs articles, words, substance and so much more. So, in order to make this a successful venture, SEO and Content Marketing should get along well together.   What are keywords? Keywords play a crucial role in the SEO industry. It is all about researching and looking for the relevant keywords to make them rank higher in the search engine results page (SERP). However, a careful balance between the SEO and keyword should be maintained. A...

What to expect in 2020? Technology is growing by leaps and bounds with every passing day, which makes it absolutely necessary for us to stay updated with the latest in the industry. With the advent of voice assistants like Siri and Google Assistant, we are nearing an era of screen-less searches. Simply put, the next four years of our searches will be through voice, so we will not really require a screen. This in turn leads to the prediction that the voice search will be on rise by 2020, which therefore, would make SEO a much harder task, as voice search will return an answer to the question, instead of providing links. The future of SEO Evidently, SEO has a bright future in the coming years. Search engines will continue indexing sites by using search to sort out information and sources of information, which will influence the organic rankings. Organic search will be mostly driven by social media. Tactics like article directories, forum signatures will lapse. Ranki...

Introduction If you were to only divert your focus on recent advertisements on popular job portals you see a lot of potential in a career in Search Engine Optimization (SEO). SEO has become increasingly popular in India and in fact, it is becoming a recognised career worldwide. 2017 had listed search engine optimisation and digital marketing as the sector where most jobs have been opened up globally. Fast forward two years and right now there exist over 150 designations under the SEO belt. People have started realizing the fact that having a top-end website with all features and animations alone do not give you the needed revenue. You need to make sure that this premium website is made available to the masses or ensure that they are aware of the fact that such a website exists in the first place. The true effect of an SEO professional comes in on such occasions and the rewards justify their truly valuable work. Indispensable in Marketing SEO will remain importan...

Introduction In this 21st century there is little to no doubt in the statement that “the future of IT will decide the future of the world.” Ever since the introduction of a little nifty creation known as the internet, digital technologies have been incorporated in the millions in number, some of them with immense success while others have not even seen the light of day. Technologies are being developed faster every year and if you wish for your business to keep up then following the latest IT trends is among the only ways to do it. Today let us check out some of the IT trends of the future that one needs to start paying attention today. Artificial Intelligence (IT) Artificial intelligence, being in this lost will not seem as a surprise to many because even right now, several artificial intelligence systems are running all around us and maybe even without our knowledge itself we may be making us...