A Brief about SEO in India




Introduction

If you were to only divert your focus on recent advertisements on popular job portals you see a lot of potential in a career in Search Engine Optimization (SEO). SEO has become increasingly popular in India and in fact, it is becoming a recognised career worldwide. 2017 had listed search engine optimisation and digital marketing as the sector where most jobs have been opened up globally. Fast forward two years and right now there exist over 150 designations under the SEO belt.
People have started realizing the fact that having a top-end website with all features and animations alone do not give you the needed revenue. You need to make sure that this premium website is made available to the masses or ensure that they are aware of the fact that such a website exists in the first place. The true effect of an SEO professional comes in on such occasions and the rewards justify their truly valuable work.

Indispensable in Marketing
SEO will remain important in the marketing channel for a good long time. As long as the fundamentals of the internet stay the way they are with a website or web portal being your primary access to any product or service within the respective service sector then search engine optimization will always have a place in the marketing world.
Statistics of last decade’s reports show an unprecedented growth with regards to the digital infrastructure in India. The recently released ‘Digital India’ strategy by the government is also proving fruitful for several budding entrepreneurs who have already started making stories of themselves with innovative platforms all of which have been successful thanks to the digital medium through which they had initiated their interaction with the public.

Skills Required

SEO requires tremendous amounts of unique skills that make it quite different and vibrant from the rest of the sectors in the corporate world. One needs to understand the product, the targeted audience and how the said product and or service can reach this chosen audience in mediums that they would otherwise be indulged in. This is the primary reason as to why social media marketing and influencers are gaining worldwide popularity. Current estimates would put an equal number of social media accounts as there are smartphones in our nation. The latest reports claim that a citizen who has a social media account in one platform is most likely to have three more in different social media platforms.
One must also be extremely patient in this sector because patience is indeed a virtue and expecting the desired result service overnight or in a fortnight is not going to happen in ethical SEO. It involves days and even months of continuous, relenting hard-work to make sure your product beats in what could only be thousands of other competitors and websites with the same platform with the near same idea trying to reach page 1 in Google’s organic search.


Benefits
In the end, there is nothing wrong in getting paid for something you like and if you excel in the field all the more better. SEO has a very bright future if you have great analytic skills, and you are dynamic. The starting salary paid to an SEO professional in India starts from Rs 12,000.000 per month but depending on factors such as skills, knowledge, experience, job profile, role, location and the company one can earn more than Rs. 50,000.00 by the second year. Having a driving passion for research and be able to formulate a clever and creative marketing strategy to beat your competitor, and have an edge over all others would fetch you even more.

Potential SEO Roles

•                   Analytics
•                   Business Management/Development
•                   Link Building
•                   Event Management
•                   Organic Search Engine Optimization
•                   Social Media Analyst
•                   Web Development/Programming
•                   Web Design
•                   Offline Marketing/Advertising
•                   Public Relations/Reputation Management
•                   Paid Search/PPC Management
•                   Web Design
•                   Writing/Blogging

Conclusion

In the past, Web developers and designers used to optimize the website for search engines. Search engine Optimization or Digital Marketing in itself was not considered as a viable career option. Very quickly this trend changed following the changes Google made to its search engine algorithm and while one may argue that there exist several search engines besides Google to make use of, one can hardly pick out five other search engines that your nearest neighbour might have ever even heard about. To stay on top of Google’s ever-changing algorithm and to ensure your website stays on top of this ladder, dedicated experts have to be brought in and thus began the inevitable SEO revelation.


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