Tips To Optimize Awful Websites





Introduction

If you work in digital marketing, then you must have come across a few websites that were terrible to work with. It is that dreadful moment when you start your work for a new website and then the site’s inability to perform hits you right in the face. This website may contain content that was added to the website without proper thought or attention. Yes, such websites do exist, and you should be able to adapt a better SEO strategy to “save” them.
A poorly performing website can suck your time, resource, budget and motivation. It is, therefore, necessary to do justice to the project in hand by making a sure-fire plan.

 How to analyze the website?

The first and foremost step to take is to focus on the customer and help them achieve their objective. Additionally, analyze the situation and gather as much data about the website as possible, so that you can plan ahead.  You can then fix the broken content, make some technical updates and also fix any missing metadata. It is also important to sit back and look at the bigger picture, so that you can keep a track on the progress of the project.
Analyzing the website in question will ensure that nothing important is overlooked. During this whole process, maintaining the site architecture is important as well. Check for any broken links and also for the 404 Page Not Found responses. Eliminate duplicate content and identify a website for thin pages.

How to set realistic goals?

Setting realistic goals and relevant KPIs is absolutely necessary in order to optimize a website. You will be on the track of progression if the website shows increased click-through rates (CTRs), increase in the ranking, traffic or conversion rate optimization(CRO).
These steps would help you gain control over messy optimization projects and would also positively reflect on the customer objectives. Interactive dashboards and data visualization should be accessible to the customers to show early progress indicators.

Summary

Coming across a terrible website is sometimes inevitable, so it is best to develop a strategy which will help you plan ahead and optimize the website in the best way possible. Proper planning and time management will definitely help you out of this predicament. Using backlogs and traditional project management approaches also work.
Here at Three Seas Infologics, we provide digital marketing services in Trivandrum/Kerala. According to our many satisfied clients, we are a thriving SEO digital marketing company in Technopark, which provides SEO services in Trivandrum/Kerala.


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