What is App Store Optimization?


As there are 2 million mobile apps in app stores, having your app discovered is one of the major problems faced by app publishers today. If you use this mobile space, then it is necessary to understand the different methods for marketing your app. This is where the App Store Optimization (ASO) comes in handy.
App Store Optimization is a method of optimizing mobile apps so that they rank higher in app store’s search results. The visibility of your app increases with the higher ranks in your app store’s results. This helps to drive more traffic to your app’s page in app store.
The Importance of ASO
Studies reveal that more than 63% apps are discovered through the app store searches. This is why search is the most used method for the discovery and download of new apps. Using ASO is paramount in increasing your app’s search rankings, else you will miss out on the biggest discovery available to your application, as it will meaningfully impact your application’s ranking and overall success.
Factors Affecting ASO
There are some factors that affect the ASO as mentioned below:
·         Title: The keyword that is used in the title should be able to drive the heaviest traffic. Spend ample time researching the right keyword for your title as changing the title often can cause damage.
·         Keywords: To improve the search rankings, you need to know which keywords are relevant and used by the target audience. You should also monitor your competitors so that you can compare week to week.
Certain secondary factors also affect the way your ASO is done:
·         Total number of downloads: Your total number of downloads are crucial to ASO, however, you do not have complete control over that.
·         Ratings and Reviews: The ratings and reviews are also important and difficult to control. But there are ways by which you can ask your happy users to rate and review.

Conclusion
To get the maximum benefits of ASO, you need to invest more time and effort. If you do that, you will have continuous channel driving traffic to your app. Being discovered is one of the most challenging things for mobile apps, but it is a problem you can solve efficiently.

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