What Is Bounce Rate In SEO?
Bounce rate
is one of SEO’s most underestimated and under-valued metric. But, what does SEO
bounce rate mean and why is it important? Put simply, bounce rate is the
percentage of visitors who open a website and leave before spending an amount
of time that is considered to be significant by the search engine.
In terms of
SEO, the word “bounce” means that a user searches Google to find your site
through specific keyword searches, but clicks the “back” button on his/her
browser immediately(within a specific time frame that is not defined by Google),
hence taking the searcher back to the Google listings.
Why does it
matter?
It matters because Google is interpreting user actions on a
massive scale.It is said that a user bounces when there is no engagement with
the landing page and the visit ends in a single-page visit.Bounce rates can be
used as a metric to determine the quality of a webpage along with the quality
of your audience, which means whether they fit the purpose of your site or not.
To calculate the bounce rate, Google Analytics collects all
sessions where a visitor only visits one page and divides it by all sessions.A
high bounce rate can be interpreted in several ways. It can mean that the
quality of the page is low and there is nothing important to engage with.The
target audience does not match the purpose of the page as they will not engage
with your page. It could also mean that the visitors have found the information
they were looking for.
How to
lower high bounce rates?
Increasing the engagement on your page is a good way of lowering
your bounce rate.As far as traffic bounce rates are concerned, the ones with
high bounce rates need to look at the expectations of the visitors coming to
your site from the sources. Suppose if you run an ad on another website and the
majority of people coming to your website through that ad bounce, then you are
putting their expectations low. You should carefully go through the ad
you are running and see whether it matches the page you are showing. However,
if your page has a higher bounce rate despite living up to the expectation of
your visitors, then you can have a look at the page itself. You then have to
see whether you have internal links that point to relate pages or posts. On a
whole, take necessary measures to optimize your page.
Conclusion
The bounce rate of your website is the metric which is used
to analyze your marketing efforts.It can be used to measure whether you are
living up to your visitors’ expectations.Therefore, meeting your visitors’
expectations and making your pages more informative and attractive will definitely
create a wonderful website.
Here at Three Seas Infologics, we provide digital
marketing services in Trivandrum/Kerala. According to our many satisfied
clients, we are a thriving SEO digital marketing company in Technopark, which
provides SEO services in Trivandrum/Kerala.
Comments
Post a Comment