Why A Perfect Web Design Will Help You Attract Customers

Web designing is the most integral part of any website. Let me walk you through a scenario to help you understand better. Suppose you want to shop something online, then come across a relevant website and land on its home page -- which looks rather outdated and old fashioned. The links to navigate across pages in this site are also broken. More often than not, the pages take an eternity to load and the content on there is awful and goes right over your head. How long will you stay on that site? I am pretty sure you will get out of that site as quickly as possible with the mere click of your mouse button.

This is why you need a sure-fire plan to design a website which will attract your customers and will also make them stay longer on your site. Let us look into reasons how a perfect web design will help in attracting more customers to your website.

Great User Experience

If you have ever owned a website before in your life, then chances are that you have heard of terms like User Experience (UX) and User Interface (UI). Even though they are different things, they are both very similar in nature. These two work together to speak to a target audience. UI deals with the graphic design of your website, whereas UX deals with the path taken by the user to navigate through the site.

UX designers spend most of their time working on menu layouts, navigation links, button designs, usability and other elements a user needs to navigate through a website. To make the whole experience appealing and eye-capturing, UI designers make sure that the links, buttons and other elements stand out by also making the interaction between the website and the user easier. The responsiveness of the website on various devices like the desktop, tablets and smartphones are also taken into consideration.

Therefore, UI and UX are two peas in a pod, where they work hand in hand to ensure the proper functioning of the website designed for their target audience. A good chemistry between the UI and UX will make your website look more sophisticated and also will serve its purpose of attracting more customers.

An improved UI and UX will cater to the smooth online experience of your targeted audience. Some common problems that website designers/developers face are:  large, fixed headers, thin fonts, contrast issues, ineffective carousals and scroll hijacking where Javascript controls the scroll, but it ends up overriding a basic function of the web browser.

More often than not, developers do not know what problem they are trying to solve, so they hardly stand a choice of solving it. Hence, it is always better to put yourself in your customers’ shoes and try to think from their perspective. Once you have defined your problem, create a problem statement, which is your key to a successful solution. The beauty of the problem statement is that it will help you explore the “why” questions faced by your website.

Faster Page Loading Speed

Have you ever found yourself frustrated due to low speed internet connection? Most of us have been there. It comes as no surprise that due to the boom in technology and the internet, the patience of people is also wearing thin, especially when it comes down to loading anything on the internet.  According to studies, it has been pointed out that for every one second delay in page loading, the customer satisfaction gets reduced by 16%, the page views go down by 11% and conversion rates by 7%.

A slow website can totally hurt your brand and eventually your sales. Your ultimate aim should be to direct maximum traffic to your site. Therefore, it is very important to ensure that the pages and the content of your website load quickly, so that the visitors do not get bored and click out. Ideally, a website should load within two seconds.

To help a website load faster, it is advisable to optimize your web hosting and web connection speed. Page caching should be enabled where high performing web browsers offer to temporarily store the static content and images so they does not have to reload the same data every time someone visits the site. Compressing the image sizes and optimizing the database to free up data like unused tables can also help your website achieve a faster loading speed.

Speak To The Target Audience

Giving the right message is paramount in the case of any website.  It has to be informative and should circulate a valuable message to consumers to obtain some response. With tactfully selected words and images, you can get a result-oriented, positive response from the users who browse through your website.

Always take emotions into account while designing a website. Undoubtedly, emotions play a major role in shaping people’s decisions. People’s feelings are significant and often rule their actions. Certain shapes, colors, fonts, icons and photos can influence the way people feel about the company the website is showcasing and the services it’s offering. If you have carefully observed, famous companies like Apple, Vodafone and Adidas appeal to people’s emotions in many of their ad and marketing campaigns. Your website is a medium for you to promote your brand, so ensure that you take the emotional route so as to tug at the heartstrings of your audience.

Make A Superb First Impression

Your homepage is the most significant page on your website. This is the first page that your users will stumble upon when they visit your website. If the UX of your site is unprofessional or disorganized, then it will leave a bad first impression on the user’s mind. According to a study conducted on websites, almost in 77% badly-performing websites, the UX was identified as the biggest deficit on the client side. Therefore, if customers visit your site and are left unimpressed, then they will most likely invest their time into looking at your business rival’s website. Online shopping is a tricky business, because a single click of the mouse makes your customer want to visit the site; in the same way, if your website is not performing well, your visitor will want leave the website in an instant, most likely forever.

So while designing a website, always keep in mind that a bad website design will drive most of your potential customers away, eventually affecting the sales rate. First impressions are the best impressions that stay in the minds of people. Therefore, starting with a well-thought out strategy and plan will solve most of these problems.

Conclusion

Without a doubt, a top-notch web design will help you attract more customers to your website, eventually turning them into paying clients. By following the tips above, you can create an informative, meaningful and responsive website, which will profit the brand it is representing in the long run.

Keep in mind that tweaking even a few of your website’s features can have a profound effect on the overall performance of the site and can also influence the marketing campaigns. In this digital era, where the website competition is getting cut-throat, having a lot of followers and building  a loyal customer base is essential. It is absolutely paramount to work with a great company which will help you grow your audience.

This is one of the main reasons why you should be consulting with a web design company, like here at Three Seas Infologics, Thiruvanathapuram, where we assist you in achieving your web design goals.