Tips To Optimize Content for Voice Search



Studies reveal that around 50% of all search engine searches will be voice searches by 2020. With the advent of smart speakers like Amazon Echo and Google Home, there has been an incredible growth in voice-related searches. It is evident that voice is the future of web search. Using some of the tips given below, we can help you optimize your content for voice search.

Phrases and long-tail keywords should be focused on
An important thing to keep in mind is that voices searches make use of natural language. More attention is paid to long-tail phrases or even entire sentences because the way we talk is different from the way we type. There are high chances that the phrases and keywords we use while talking can be entirely different from the text we enter in Google search. For instance, “Which is the nearest hospital from my place?” is an example of conversational language as opposed to “nearest hospital” that we type in the Google search bar. Therefore, one must optimize the content in this fashion as far as voice search is concerned.



Research specific questions that are expected to be asked in a conversational manner
It is true that entire sentences might be used during voice searches, but most of those also tend to be specific in nature. A more specific question leads to a more accurate answer, so most people avoid babbling on their queries. Therefore, business owners should look into optimizing their websites for specific questions related to their business. It is highly advisable to research what kind of questions pertaining to your business your target audience might ask online.

Keep local SEO in mind
Studies reveal that voice searches are three times more likely to be local in nature. Keeping this in mind, businesses should keep their contact information and address up to date. For a bakery owner, it would mean that they should include the exact opening and closing hours, location of the bakery and optimize the content on the website with more specific keywords. The best way to do this is by finding out what queries your target local audience will likely ask and then create content that provides good answers to these specific questions.

Ensuring that your website is ready for voice search
According to Google, it is important for the business owners to focus on moments where the customers need immediate, relevant and ready-to-use information. Smartphones provide us with information at our fingertips, so it is natural for people to gravitate towards using them when they want to search something online. It is, therefore, advisable for business owners to optimize their sites fir mobile phones.
Businesses that know well how to incorporate mobile and voice search to generate more traffic, are the ones who would be ahead of the competition. Analyzing at which stage a user will most likely seek your product or service, the kind of information they need to make a decision and providing them with the relevant information at that stage are some of the basic guidelines to help make your business flourish online.  
Ensuring that your website is optimized for mobile, local SEO and voice search can increases the chances of a user choosing your services online.

Conclusion
In this digital age, nothing lasts forever. The same applies to search algorithms and the nature of search. The consumer habits are switching too, so it is best if the business owners are on their heels all the time, by adapting to the newer trends. This is the only way to flourish your business online and stay relevant.
Here at Three Seas Infologics, we provide digital marketing services in Trivandrum/Kerala. According to our many satisfied clients, we are a thriving SEO digital marketing company in Technopark, which provides SEO services in Trivandrum/Kerala.






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