SEO Meta tags
SEO Meta tags are the tags that give data about your page
to search engines and the website visitors. In simple words, they make it
easier for search engines to help understand what the content is about, and
hence is significant for SEO.Placed in the <head> section of an HTML
document, the meta tags need to be coded to your CMS.
Why
are meta tags important?
Primarily, the meta tag offers more information about
your site to search engines and website visitors who stumble upon your site in
the search engine results page. Meta tags serve the purpose of providing the
users with useful and relevant information when a query is entered on the
search engine. There are some meta tags that improve your search engine
optimization on a website.
Which
meta tags improve the optimization of your site?
Title
Tag:
The first noticeable thing that the users notice in the
search engine results page is the title tag. It helps you understand what your page is
basically about. So make sure your title tag is descriptive, clear and less
than 55 characters. It is also best practice to include a keyword in these 55
characters. While incorporating a keyword, keep in mind that you have to add a
clear and concise value to it.
Certain plugins make it easier to add title tag in the
SEO section. Another easy way to add title tag is through the site’s HTML,
which would look as below:
<head>
<title>
Title Tag Example </title>
</head>
The above mentioned HTML code will easily let you add a
title tag.
Meta
Description
The meta description complements well with the title tag. It should provide an accurate description of
the content present on your page. Earlier, the available length for meta
descriptions was 150-165 characters, but now Google lets you have longer
snippets.
Most plugins like Yoast SEO have a provision to add meta
description, but you can simply do this using HTML too as given below:
<head>
<meta
name=”description” content=”This is a description for my website.”>
</head>
Robots
meta tag
The robots meta tag informs your search engine about the
pages to be indexed.
The robots meta tag that tells the search engine crawler
to not index a page or follow any links is written as below:
<head>
<meta name = “robots”
content = “noindex, nofollow”/>
</head>
When you want to tell the crawler to both index a page
and follow it, do this:
<head>
<meta name = “robots”
content = “index, follow” />
</head>
If a robots meta tag is not added, the the default
function of the crawlers is to index and follow your page.
Manage what the search engine crawlers do by using the
robots meta tag.
Alt
tag
Media, especially images, have become a very crucial
element of modern SEO, as it provides a good opportunity to rank in the search
results, only this time with a visual image.
Alt text serves two purposes -- one being shown in place
of an unloaded image as a text alternative and another to alert the search
engine what the image is really about.
Therefore, this alt tag is used in your images to
describe your visual content, while it helps both SEO and the people to know
more about your images.
Canonical
Tag
If you have identical pages on your website, then it is
crucial to let the search engine know which page to prioritize, so as to avoid
duplication. You can do this by using the canonical tag.
It is always best to let Google know which page is your
main one, instead of confusing it and missing your ranking on the search engine
results page.
The canonical tag looks as follows:
Therefore, it is always advisable to use a canonical tag
to avoid problems regarding duplicate content that affects your search engine
rankings.
Header
Tag (h1 to h6 tags)
To improve the user experience and to facilitate reading
the content, the header tags were introduced. There are header tags from h1 to
h6 tags. The
H1 tag is denoted by the page title or article headline, whereas h2 and the
ones below serve to denote subheadings and sub points for your content.
Here’s a quick look into how you can use a heading tag
along with the paragraph tag(<p>).
<h1> This is the main heading </h1>
<p>
Paragraph of content.. </p>
<p>
Another paragraph of content </p>
<h2>
This is a subheading </h2>
<p>
Paragraph of content </p>
<h3>
Title tag </h3>
<p>
Paragraph of content </p>
…
and so on.
Basically, these tags are used to help the search engine
understand your main topic on each page.
Conclusion
The above mentioned meta tags will definitely help your
search engine get a clearer idea about what exactly your content is trying to
showcase. This will help your site perform better, and will also improve the
site’s ranking on the search engine.
Here at Three Seas Infologics, we provide digital
marketing services in Trivandrum/Kerala. According to our many satisfied
clients, we are a thriving SEO digital marketing company in Technopark, which
provides SEO services in Trivandrum/Kerala.
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