How To Optimize Your Blog Posts For SEO


  

If you are a blogger, then chances are you understand the importance of promoting your business blogs. Therefore, it is essential to make your blogs more search engine friendly. According to a recent study, approximately 60% businesses have blogs, but 65% of them are not even updated within the past one year. With the help of fresh, relevant content and some blog post optimization, you can take advantage of everything blogging offers you. The following are some tips which would help your reader base grow by leaps and bounds.

 Do thorough research
It is absolutely necessary for you to jot down the keywords that can drive more traffic to your blog. Sometimes, the chances are that you are naturally including keywords without realizing it with the help of relevant content. Fortunately for us, there are multiple tools available online like The Google Adwords Keyword Tool and semrush.com which would help us in finding appropriate keywords.
These tools also help us in determining what keywords generate the most traffic and even helps us keep an eye on the competition. This way you will always be a step ahead of your competition.

 Incorporate keywords throughout your post
Once you are done researching the apt keywords for your post, it is time for you to start adding them to the content in order to create the maximum impact on both your readers and the search engine crawlers. It is always best to include the keywords in the titles, headings, subheadings, introductory sentence, conclusion, in the text to your hyperlink, finally the title tags and meta descriptions.
However, it is always advisable to avoid stuffing your content with these keywords, as it would clutter the content unnecessarily. The constant use of the same words will obviously decrease the quality of your content; and you can be penalized by Google for doing so as well. Therefore, carefully place your keywords.


Image Optimization
While uploading images to your blog, it is best to include keywords in the file name and also in the alternative text field. This would enable the search engine to easily locate your pic and show it in the search engine results.

Include links for reference
Including a link to other pages in your blog post will also boost the search engine optimization of your blog. It is a good practice to mention another blogger or another article in your blog post. If you are fortunate enough, then you can also receive  a link back to your blog.

Use social media to promote your blog
Social media is the best way to create connections with potential and current customers. Promoting your blog content on social media will give you more web exposure. There are programs like Hootsuite which make posting your blogs on social media much easier than it seems. The best part is that it even enables to schedule your posts ahead of time.

Conclusion
The simple SEO tips given above cab help your blog reach new heights as far as reader traffic generation is concerned. You can always opt for higher rankings in search engine results page, increase web traffic and also have high conversion customer rates.
Here at Three Seas Infologics, we provide digital marketing services in Trivandrum/Kerala. According to our many satisfied clients, we are a thriving SEO digital marketing company in Technopark, which provides SEO services in Trivandrum/Kerala.






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