Importance of Social Media

Introduction

Social media was initially created to provide an online platform that would reflect what it feels to meet and talk with one’s peers. Geographical constraints and a busy schedule have made it near impossible for friends to meet each other as much as they would like and it is this idea that shaped into social media. Social media has now become an indispensable part of our life and most of my readers would have multiple accounts on several social media platforms. This quick takeover of a particular trend in such a worldwide scale quickly gained the ever opportunistic eyes of business and marketing including SEO Digital marketing companies in Technopark

Current Scenario

Right now, social media stands on the forefront of digital marketing and in fact, it has been so for a few years and will continue to dominate for another few. This is because social media as what it was mentioned above has now revolutionized itself into the epitome of personalization. Your individual accounts are tailor-made for your preferences and can be moulded to your privacy as well. It is a space where your likes and partialities are acknowledged by yourself. Contrary to popular belief social media is not used by the current youth just to spread their propaganda all behind the comforts of their home but it has now become a means for fast communication as well as gathering intel. If the reports are to go by then 50% of the youth in our humble nation that makes use of the internet on a daily basis get there daily dose of news on several socio-political matters through social media.

Statistics

It is very evident that a majority of the population spend an equal majority of their time in these online platforms. In fact there is hardly any sector that we are aware of that has not made its mark in social media. Devoted pages promoting their product or services are abundant in all platforms because having your online presence absent in such platforms will definitely hinder in your sales and growth. Some mind-blowing statistics are that

•          There are 3.2 daily active social media users globally, this equals 42% of the current population

•          It is also found that on an average a single individual spends over 2 hours of his limited 24 hours in a day in social media.

•          75% of all business have reported a substantial increase in their sales after making use of social media marketing in 2019.

•          Over 90% of all people make use of their social media through a smartphone.

•          The average Indian who is making use of social media has at least one account in four different social media platforms

•          Shares from popular social media platforms reach targeted audiences 15 times faster than any previously executed methods.

Ideas to be implemented

1.        The most important thing is to be active in your account but not to the extent of spamming your faithful followers.

2.        It is ideal to engage in conversations and discussions mostly in local groups and those highlighting prominent current scenario issues.

3.        Link formation is another important step and the basic principle here is that people can’t link to something they don’t know about, and social media is still an important way to let content creators know what you’ve got that’s link-worthy.

4.        In the event that a particular brand or firm currently unrecognized by Google starts getting a lot of mentions online, it could cause Google to view them as an ‘entity’ and can rise up in ranks.

5.        Also, ensure to create your own identity and make sure it is interactive as well as immersive for the general targeted audience. The context in which you engage online, and how people talk about you online also deeply impacts your site rank.

6.        Building strategic relationships leading to potential partnerships must also be entertained.

Conclusion

Social media has taken over the globe in unprecedented ways and with the inclusion of latest cutting edge technology to personalize our accounts, even more, there seems to be very little chance that social media will face demise in any near future, but there are still sceptics who guilt these platforms to have stolen personal data. “Businesses that make money by collecting and selling detailed records of private lives were once plainly described as "surveillance companies." Their rebranding as "social media" is the most successful deception since the Department of War became the Department of Defense.” – Edward Snowden