Digital Marketing - Indian Scenario

Introduction

Marketing has always been surrounding making the best use of the systems or platforms that the majority of the population makes use of or indulgences in. Traditional marketing has become nearly nonexistent. If you were to look at the statistics from just a decade back you would see a significant drop in the number of radio, newspaper and television ads that are being portrayed. A lion’s share of this phenomenon is because digital marketing has completely taken over. Ever since Tim Berners-Lee introduced the concept of the Internet, marketing has started in this platform and several digital marketing techniques have been tried and tested and depending upon the trend that existed they have either succeeded or failed. Every year the number of internet users in our nation is increasing and ever since most of the data providers have reduced their rates almost everyone with a smartphone also has an internet connection along with it.

User Statistics

If we are to go by current statistics, right now over half the world population is using the internet which means an unprecedented 3.5 billion people in this blue Earth is making use of the internet in one way or the other. These stats were taken in in July 2017, the same study when it was conducted in 1995 showed only 1% of the world population engaging in the internet. It has been predicted that by the end of 2019, the digital marketing industry will be worth over $102 billion.

Indian Scenario

The reason why digital marketing trends and techniques are more or less initiated here in our humble nation is because India ranks second in the global internet users right behind China similar to the population statistics. Reports show that one third of the Indian population has still yet to come in the internet and another study showcases that around 80% of the population is still not active in social media, if this is achieved India will have the world’s largest Facebook population by 2020 and therefore the growth that is expected in the few years especially concerning India and its social media marketing strategy will be extremely high. In India, visible changes in the digital marketing sector arose in 2010 and since then the past nine years have recorded a staggering increase due to digital marketing trends almost like clockwork. Not only in the private sector but even in the public sector the government has created several initiatives so as to improve the overall digital scenario in our nation, Digital India is one of such revolutionary schemes that have been envisioned to transform India into a digitally empowered society and knowledge economy. As part of digital India, there are several courses and study sessions that have been organized as well. These have been implemented in even the most remote of villages so as to get these small towns digitally equipped. Digital financial literacy is one such program that is being implemented all over the southernmost state of Kerala where it aims to teach the residents about digital financial models and educate them on easier money transaction systems.

Unique Advantages

While we can speak for ages regarding the near-limitless possibilities of digital marketing let us discuss a few key selling points that are not available for other traditional marketing techniques.

Digital Marketing offers a scope of constant improvisation. As the views and interests of the users change so can the dynamic digital marketing platform. It also provides a means for feedback and reviews by which their interests can be found out and implemented to the best of the firm’s potential.

From a business point of view, the implementation of digital marketing only suffers a small starting cost and every aspect of the promotion can be measured and tailor-made for the respective targeted audience.

Conclusion

All the numbers from above will show you that digital marketing is a relatively new aspect and even in such a short time it has managed to make such a big impact and as far as we can see there seems to be no limit to the applications of digital marketing. Every day newer and more interactive technologies are making their way into the market and all of them without fail are being implemented as digital marketing trends. Augmented Reality and the Internet of Things are some technologies that have started to make waves in the digital marketing section. Digital Marketing services in Kerala are also creating ripples of change.