PAVIN DANIEL

If you are writing random blogs, topics and keywords without doing research or strategizing in hopes that they generate traffic, then you are in the wrong path. The problem is that you cannot create content randomly and expect to see the desirable effect. Strategizing your content around good SEO so as to see a profitable traffic and also have high-quality inbound leads coming through user search will help you garner attention. Some of the methods which you can incorporate in your SEO content strategy are given below. Definite Topic Area Firstly, you have to define the brand’s purpose and expertise when you define your SEO strategy. Solely depending on keyword research will not help.This area of topic will help the audience research, keyword research and SEO content creation. This will help you greatly to develop content that converts to potential business profit. Define Your Target Audience You can always look up to your current customers for clues...

SEO copywriting is a method of online writing which contains key phrases or words that your target audience type into a search box to find the answer to their queries. This helps the online content to rank higher in the search results and also drives more traffic. Basically, SEO copywriting means writing high-quality content. You should also keep in mind that the keyphrases should not make your writing difficult to read, sound too repetitive or lose the conversion chances of the website. Difference between SEO copywriting and traditional copywriting The main difference between SEO writing and normal writing is that the SEO writing contains keyphrases; they are words that are typed into Google’s search box so as to get answers to our questions. Another point to note is that SEO copywriting is all about inserting keyphrases into content.Google is always looking for reliable content which will fully answer the questions of the readers and also stands out from the rest of the ...

Have you ever had a brilliant tech idea of your own? We come across many stories of tech innovators who came up with a great tech idea, got the funds to build it out and ended up becoming billionaires. These cases are rare, but worth thinking about. Sometimes, you do not need to have a lot of experience in the tech field to come up with a brilliant tech idea. For example, you could have come up with an idea for Zomato , without having full-fledged knowledge about building it out or you could have come up with the idea for Tinder with just the knowledge of how people would like to connect with each other. So, if you come up with a revolutionary tech idea and want to share it with the world, then you should take some steps to turn it into reality in the future. Points that need to be addressed Even if you do not know how to code or are unfamiliar with hardware and software basics, but your idea is strong enough and you have good funding, then you can always hire a team o...

In this cut-throat competition of digital marketing, it may seem impossible for small businesses to compete with the websites of big businesses and appear on the search engine results page. However, there are many advantages to running a smaller site that can make a huge difference to your SEO. The benefits of big business websites Big sites have a lot of advantages as far as the domain authority is concerned. The quantity and diversity of the links that come to them makes the search engine rank their content higher than that of a new site or a smaller site. People tend to trust the companies and sites with big names and who have built their reputation over time and years. Additionally, bigger sites have financial resources that are much more than what smaller business website owners will have. The benefits of small business websites The biggest advantage of small sites is that they can get a lot of work done in small amounts of time, compared to the larger teams. ...

A VPN (virtual Private Network) is a connection that adds security and privacy to public and private networks, such as WiFi Hotspots and the internet. It allows you to browse the web safely and privately by routing your connection through a server and also hiding your activities online. It is paramount to understand what exactlyyou are looking for from your VPN. For instance, if you plan on streaming a wide range of videos on an online entertainment app like Hotstar, then you will need a VPN provider that has a big server network and a good connection speed.   A good VPN provider will give you quick server connections as it will have many servers allaround the world.It will also help you in staying anonymous online and keep your data secure, while giving you access to geo-restricted websites. How VPNs Work? The VPN server is basically third-party which connects to the web on your behalf.The VPN tunneling creates a point-to-point connection between two devices, ...

Building a high-performing website which will also soar high in rankings is absolutely necessary in this day and age. This is achieved by implementing a search engine optimization strategy which will rank the website higher in the search engine display results.However, this is not an overnight process, as it requires a lot of maintenance, tuning, quality checking and monitoring. Given below are some of the few tips that would help you in the optimization of your website for SEO. Website data analysis You should always analyze the data of your website for specific patterns. The lot can be said about your audience from the available referral sources. You should also analyze how people are finding your site. You should also look for pages that will help you get more traffic and will also lead to more conversions than others. It is best to reverse-engineer your page’s success by replicating it across your site. Thorough keyword research You have to find keywords tha...

The Internet of Things(IoT) market is growing at a fast rate. One of the prominent areas where IoT has an impact is marketing. Through the power of connected devices, content marketers are able to create more vigorous campaigns. As data is an essential part of content marketing,IoT will have a massive impact. The rise in the number of connected devices will also increase the amount of consumer data. The user information of consumers is collected by the devices to help marketers understand the consumers more accurately and to create better experiences. The Internet of Things offers a range of new content opportunities for the digital marketers. They say that content marketing will surpass the thresholds of blog posts and social media, meanwhile reaching connected devices. An evaluation of existing content strategies is necessary, and so is the coming up with new goals and measurements.Intelligent content needs to be created by brands, so as to make sure that the content is fo...