PAVIN DANIEL

Beacon technology was first introduced by Apple in 2013 and since then in just a short span of five years has become the corner stone technology for Internet of Things (IoT). In Aug 2017 Bluetooth states that beacon technology will become the foundation of the Internet of Things and later that same year Google pilots Project Beacon. If we are to go by just the statistics and reports then the technology is predicted to surpass revenue of 25 billion US dollars by 2024. Therefore it's safe to say that beacon technology is widely growing popular. In fact, if you happen to do business which involves any sort of marketing, then it is almost assured that beacon technology will improve your sale rates. A Brief on Beacons Beacon is a small device that allows you to create contextual experiences near or in an area where it’s installed. These wireless transmitters make use of bluetooth or Wi-Fi technology to send signals to other devices nearby. To put it very ...

Chatbots are what is the current day buzz in the digital marketing sector. They are a program, powered by rules and AI, which simulates a real interaction with users via a chat interface. From an application point of view, the purpose of chatbots is simply to scale business to improve their relationship with the customers. While chatbots may seem like something from science fiction when it was present for a pretty long time and we have been making use of it as well. In fact index statistics show that 75% of internet users adopt one or more chatbot platforms. Benefits 1.      The benefits chatbots providers are 24/7 availability. Gone are the days where we have to wait for a respective employee to meet us with our issue. In the current 21st century, we have lost your patience and the need to wait for an answer is in fact beneath us. The use of chatbots is the only means by which we can ensure that all queries get immediate responses. They can...

Introduction Technology is advancing at such a rapid pace that by the time this blog post gets published there could have been a monumental change in the IT sector. As much as we can’t believe it, the first ever successful moon mission – The Apollo 11 had an 8 bit processor, with 2048 bytes of RAM, 1024 bytes of EEPROM and 32K bytes of flash storage and weighed 11 pounds now compare that with the specs of your smart phone through which many of you will be reading the article. But as of now the technological trends that you need to watch for in 2019 are as follows: Artificial Intelligence Far too many people still consider AI as a bleeding edge technology when the truth could not be any further away. In fact, AI has been around since the 1950s and we make use of it on a daily basis in the form of smartphone personal assistance, ride sharing apps and many more. It makes sense that AI is more widely used in all se...

Introduction Digital trends are changing every year and as a matter of fact marketing should be done so that it is always in a prime position to easily accommodate these changes rather than row against the flow. 2019 had seen several technologies rise up and similarly several high profile ones falling behind in the ladder. When we compare the trends with the first half of 2019 there are certain addition we would like to make to the second half as it seems to be slowly aligning itself to new possibilities. Voice Search   According to latest reports and studies, 50% of all queries by 2020 will be voice based. Several top brands are now dedicating their R&D to deliver a more interactive voice based assistance for apps. It was quite natural that the SEO department has to make a natural language friendly approach to the market thereby leveraging the opportunities to deliver specific content to targeted pe...